The purpose of this study is to investigate the factors that influence customers' green consumption intention by integrating social cognitive theory (SCT) and the cognitive affective conative (CAC) framework.Survey questionnaire was employed to collect data. Then, this study adopts artificial...

Purpose With the competitive nature of golf club operations, understanding the loyalty formation process is crucial for maintaining a competitive edge. This study investigated the sequential developmental stages of consumer loyalty, progressing through cognitive, affective, and conative stages....