Search Results - subject:"Cognitive consistency theory"

Zhu, Yao; Zhang, Rongteng (Renata); Zou, Yongguang; Jin, Dan - In: Journal of Hospitality and Tourism Technology 14 (2023) 2, pp. 208-224

usefulness. Originality/value By integrating cognitive consistency theory, this study theoretically validates the applicability …

Persistent link: https://www.econbiz.de/10014874074

Prince, Melvin - In: Journal of international consumer marketing 32 (2020) 5, pp. 453-461

Persistent link: https://www.econbiz.de/10012312906

Ahmed, Sadrudin A.; d'Astous, Alain; Benmiloud … - In: Journal of Consumer Marketing 28 (2011) 4, pp. 300-309

/value – Using cognitive‐consistency theory, this paper extends the previous literature on the perceptions of product‐country‐fit by …

Persistent link: https://www.econbiz.de/10014848893