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Effects of
cognitive
resource
availability
on consumer decisions involving counterfeit products: The role of perceived justification
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing Letters
23
(
2012
)
3
,
pp. 869-881
that the effect of
cognitive
resource
availability
on counterfeit purchase was mediated by participants’ perceptions of …
Persistent link: https://www.econbiz.de/10010867870
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