research has been conducted on the inner workings of collaborative initiatives. Based on the case of the Athens Tourism …-airport-destination authority partnership is established to enhance destination brand and the potential dynamics of the collaborative initiatives … to initiate, manage and implement collaborative initiatives that may empower the destination brand and deliver win …

intellectual flexibility, innovative partnerships and collaborative initiatives should be acknowledged and identified as priority …

Many firms have turned to strategies based on collaborative initiatives with stakeholders to generate the valuable …