Search Results - subject:"Collaborative theorizing"

Theorizing with managers: how to achieve both academic rigor and practical relevance?

Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European Journal of Marketing 51 (2017) 7/8, pp. 1130-1152

/methodology/approach Based on a literature review of collaborative theorizing processes, the authors develop a conceptual framework highlighting …. On the other hand, collaborative theorizing processes are time-consuming and studies using abductive reasoning may be … managers, unfolds in practice. Second, the authors ground collaborative theorizing processes in the philosophy of science and …

Persistent link: https://www.econbiz.de/10014723707

Bridging the gap: reflections on theorizing with managers

Leeflang, Peter S.H. - In: European Journal of Marketing 51 (2017) 7/8, pp. 1153-1160

Purpose The purpose of this paper is to reflect on Nenonen et al. ’s paper on theorizing with managers. This paper discusses differences between marketing science and marketing practice and gives suggestions to reduce the theory–praxis gap. It gives examples of quantitative studies that have...

Persistent link: https://www.econbiz.de/10014723708

Theorizing with managers: Nenonen et al . are right on!

Kohli, Ajay K. - In: European Journal of Marketing 51 (2017) 7/8, pp. 1161-1162

Purpose The purpose of this paper is to reflect and comment upon Nenonen et al. ’s paper on theorizing with managers. Design/methodology/approach The paper is a personal comment and reflection. Findings The author finds much to support in Nenonen et al. ’s work, although also some areas...

Persistent link: https://www.econbiz.de/10014723709

Theorizing with managers to bridge the theory-praxis gap : Foundations for a research tradition

Brodie, Roderick J.; Nenonen, Suvi; Peters, Linda D.; … - In: European Journal of Marketing 51 (2017) 7/8, pp. 1173-1177

; the need to identify conditions and approaches for collaborative theorizing; to further define and instruct the abductive …

Persistent link: https://www.econbiz.de/10014723711

Theorizing with managers : how to achieve both academic rigor and practical relevance?

Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1130-1152

Persistent link: https://www.econbiz.de/10011725629

Bridging the gap : reflections on theorizing with managers

Leeflang, Peter - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1153-1160

Persistent link: https://www.econbiz.de/10011725644

Theorizing with managers : Nenonen et al. are right on!

Kohli, Ajay Kumar - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1161-1162

Persistent link: https://www.econbiz.de/10011725647

Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition

Brodie, Roderick J.; Nenonen, Suvi; Peters, Linda D.; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1173-1177

Persistent link: https://www.econbiz.de/10011725654

Enhancing theory development in service research

Brodie, Roderick J.; Gustafsson, Anders - In: Journal of Service Management 27 (2016) 1, pp. 2-8

Karlstad, Sweden in September 2014. Design/methodology/approach – A collaborative theorizing process which was initiated at the …

Persistent link: https://www.econbiz.de/10014894553

Enhancing theory development in service research

Brodie, Roderick J.; Gustafsson, Anders - In: Journal of service management 27 (2016) 1, pp. 2-8

Persistent link: https://www.econbiz.de/10011481967