Search Results - subject:"Commercial data"

Alternative data in finance and business : emerging applications and theory analysis (review)

Sun, Yunchuan; Liu, Lu; Xu, Ying; Zeng, Xiaoping; Shi, … - In: Financial innovation : FIN 10 (2024), pp. 1-32

In the financial sector, alternatives to traditional datasets, such as financial statements and Securities and Exchange Commission filings, can provide additional ways to describe the running status of businesses. Nontraditional data sources include individual behaviors, business processes, and...

Persistent link: https://www.econbiz.de/10015359377

Comparing AI-based and traditional prospect generating methods

Stadlmann, Christian; Zehetner, Andreas - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 160-174

Persistent link: https://www.econbiz.de/10012801963

Predicting Customer Profitability During Acquisition: Finding the Optimal Combination of Data Source and Data Mining Technique

J. D’HAEN; POEL, D. VAN DEN; THORLEUCHTER, D. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2012

in accuracy. Web data is better in predicting profitability than commercial data, but combining both is even better. The … added value of commercial data is, although statistically significant, fairly limited. …

Persistent link: https://www.econbiz.de/10011083179