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Search: subject:"Commitment–trust theory"
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Relationship marketing
12
Beziehungsmarketing
11
Commitment-trust theory
11
Consumer behaviour
9
Konsumentenverhalten
9
commitment-trust theory
7
Confidence
5
Vertrauen
5
Online retailing
4
Online-Handel
4
E-commerce
3
Electronic Commerce
3
Structural equation model
3
Strukturgleichungsmodell
3
Corporate reputation
2
Customer satisfaction
2
Firmenimage
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Loyalty
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Relationship quality
2
Social Web
2
Social web
2
Supplier relationship management
2
customer loyalty
2
relationship marketing
2
trust
2
Advertising effects
1
Affective commitment
1
Agility
1
Agri-food enterprises
1
Agro-industry
1
Agroindustrie
1
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12
Free
5
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Article
21
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20
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20
research-article
1
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English
21
Author
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Agag, Gomaa
2
Morgan, Robert M.
2
Ahmed, Waqar
1
Alcántara-Pilar, Juan Miguel
1
Anastasopoulou, Eleni
1
Apostolopoulos, Nikolaos
1
Balqiah, Tengku Ezni
1
Bhandari, Avishek
1
Chih, Wen-Hai
1
Ciganek, Andrew P.
1
Ciptoheriyanto, Priyono
1
Cziehso, Gerrit P.
1
Dar, Imran Bashir
1
Deitz, George D.
1
Dennis, Charles
1
Eckert, Jim
1
El-Masry, Ahmed A.
1
Fox, Joseph D.
1
Golden, Joanna
1
Gulzar, Amir
1
Halim, Rizal Edy
1
Hansen, John D.
1
Ho, Jessica Sze Yin
1
Hoffmann, Carina
1
Hsu, Li-Chun
1
Huang, I‐Chiao
1
Hur, Won-Moo
1
Hülsebusch, Daniela
1
Junaid Siddique
1
Kakouris, Alexandros
1
Kalinić, Zoran
1
Kenning, Peter
1
Lee, Hwansoo
1
Lee, Luri
1
Liarnkobas, Panagiōtēs
1
Liou, Dah-Kwei
1
Liu, En-Ru
1
Liébana-Cabanillas, Francisco
1
Moritz, Alexandra
1
Muhammad Farrukh Abid
1
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Published in...
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Journal of retailing and consumer services
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Accounting and finance
1
Asia Pacific Journal of Marketing and Logistics
1
Decision : official journal of Indian Institute of Management Calcutta
1
European research studies
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International journal of consumer studies
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
Journal of business ethics : JOBE
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international food & agribusiness marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
20
Other ZBW resources
1
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21
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1
"Come and visit us!" : the effects of factory tour participation on customers
Schäfers, Tobias
;
Hülsebusch, Daniela
;
Cziehso, Gerrit P.
- In:
Industrial marketing management : the international …
125
(
2025
),
pp. 169-178
Persistent link: https://www.econbiz.de/10015331970
Saved in:
2
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
3
From likes to loyalty : exploring the impact of influencer credibility on purchase intentions in TikTok
Alcántara-Pilar, Juan Miguel
;
Rodriguez-López, María …
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015084902
Saved in:
4
Consumer purchase intention toward POI-retailers in cross-border E-commerce : an integration of technology acceptance model and
commitment-trust
theory
Wistedt, Ugné
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015123274
Saved in:
5
Building relationship marketing theory : Shelby Hunt's contributions to our understanding of marketing’s exchange relationships
Morgan, Robert M.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
13/14
,
pp. 1336-1350
Persistent link: https://www.econbiz.de/10015194115
Saved in:
6
Agri-food enterprises and relationship marketing during COVID-19 : a primary data research through
commitment-trust
theory
Apostolopoulos, Nikolaos
;
Kakouris, Alexandros
; …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10014514533
Saved in:
7
How does corporate hypocrisy undermine corporate reputation? : the roles of corporate trust, affective commitment and CSR perception
Lee, Luri
;
Hur, Won-Moo
-
2024
Persistent link: https://www.econbiz.de/10015165238
Saved in:
8
Integrating the
commitment-trust
theory
to gauge customers loyalty in riding services
Muhammad Farrukh Abid
;
Junaid Siddique
;
Gulzar, Amir
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 305-337
Persistent link: https://www.econbiz.de/10013550343
Saved in:
9
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
10
The relationship between stock repurchase completion rates, firm reputation and financial reporting quality : a
commitment-trust
theory
perspective
Bhandari, Avishek
;
Golden, Joanna
;
Walker, Kenton
; …
- In:
Accounting and finance
62
(
2022
)
2
,
pp. 2687-2724
Persistent link: https://www.econbiz.de/10013325725
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