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  • Search: subject:"Commitment misperception"
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B-to-B-Marketing 1 Beziehungsmarketing 1 Business-to-business marketing 1 Channel conflict 1 Commitment misperception 1 Confidence 1 Conflict 1 Distribution channel 1 Konflikt 1 Lieferantenmanagement 1 Relationship marketing 1 Supplier relationship management 1 Transaction-specific investments 1 Trust 1 Vertrauen 1 Vertriebsweg 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Pang, Fanglan 1 Wei, Ruifeng 1 Zhuang, Guijun 1
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The journal of business & industrial marketing 1
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ECONIS (ZBW) 1
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Impact of commitment misperception on channel conflict
Pang, Fanglan; Wei, Ruifeng; Zhuang, Guijun - In: The journal of business & industrial marketing 39 (2024) 11, pp. 2519-2529
Persistent link: https://www.econbiz.de/10015095393
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