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  • Search: subject:"Commitment-involvement theory"
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Subject
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Commitment-involvement theory 1 Consumer behaviour 1 Cross-border e-commerce 1 E-commerce 1 Electronic Commerce 1 Hierarchy-of-effects model 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Purchase intention 1 Theorie 1 Theory 1 Three-stage theoretical model 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Benyoucef, Morad 1 Mou, Jian 1 Zhu, Wenlong 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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Exploring purchase intention in cross-border e-commerce : a three stage model
Zhu, Wenlong; Mou, Jian; Benyoucef, Morad - In: Journal of retailing and consumer services 51 (2019), pp. 320-330
Persistent link: https://www.econbiz.de/10012115147
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