Ryan, John - Volkswirtschaftliche Fakultät, … - 2009
results should be taken with a pinch of salt. That said it is sensible to assume that most of the drivers of commoditization … horizon. History is not always a good predictor of the future, but in the case of commoditization we think it is. It is clear … that when we look back in time we can see how the process of commoditization has subsumed great tranches of industry …