Ryan, John; Holmes, Andrew - Volkswirtschaftliche Fakultät, … - 2008
threats posed by commoditization. Some may choose to focus on their cost base, whilst others may focus on innovation. Whatever … challenge of commoditization. What we can conclude from these is that there are many different ways to tackle commoditization … zone, it will give them some insights on what to do should the risk of commoditization increase to a point where action is …