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~type_genre:"Lehrbuch"
~person:"Fill, Chris"
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Fill, Chris
Bovée, Courtland L.
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Thill, John V.
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ECONIS (ZBW)
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Marketing communications : touchpoints, sharing and disruption
Fill, Chris
;
Turnbull, Sarah
-
2019
-
Eighth edition
, influences and disruption --
Communication
: theory and practice -- Classical theories and interpretations of buyer behaviour …
Persistent link: https://www.econbiz.de/10012018750
Saved in:
2
Marketing communications : brands, experiences and participation
Fill, Chris
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10013481770
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3
Essentials of marketing communications
Fill, Chris
-
2011
Persistent link: https://www.econbiz.de/10009126747
Saved in:
4
Marketing communications : interactivity, communities and content
Fill, Chris
-
2009
-
5th ed.
Persistent link: https://www.econbiz.de/10003767204
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