Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR...

The aim of the paper is to reconstruct the category of “information quality” and to attempt answering the question: how are employee’s attitudes towards organi-sational change related to the quality of information concerning that process in the context of enterprises’ competitiveness?...

В статье систематизировано и дополнено концептуальные составляющие коммуникативного менеджмента. Разработаны практические рекомендации коммуникативного...

В статье рассмотрены особые отличия коммуникационного процесса в рамках комплекса реализации маркетинговой деятельности предприятия среди других видов...

The purpose of this paper is to analyze the usefulness of financial statements for small and medium sized companies prepared under IFRS, in comparison with the financial statements under Romanian Accounting Standards. The main research question is whether the financial statements under IFRS...