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  • Search: subject:"Communication Strategy"
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Year of publication
Subject
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communication strategy 19 Communication 4 Communication strategy 4 Kommunikation 4 Public relations 4 Öffentlichkeitsarbeit 4 Communication Strategy 3 Corporate Social Responsibility 3 Corporate social responsibility 3 Internal communication 3 Interne Kommunikation 3 Kommunikationsstrategie 3 Arbeitsrecht 2 Consumer behaviour 2 Gewerkschaftsbewegung 2 Global Reporting Initiative (GRI) 2 Konsumentenverhalten 2 Machtressourcen 2 Marketing 2 Marketing management 2 Marketingmanagement 2 Nachhaltige Entwicklung 2 Political communication 2 Public opinion 2 Strategic management 2 Strategisches Management 2 Streiks 2 Sustainable development 2 branding 2 consumer perception 2 experiential marketing 2 expert perspective 2 labour law 2 power sources 2 retail field 2 strikes 2 sustainability 2 sustainable principles 2 trade unionism 2 Öffentliche Meinung 2
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Online availability
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Free 31 CC license 5
Type of publication
All
Article 24 Book / Working Paper 7
Type of publication (narrower categories)
All
Article in journal 8 Aufsatz in Zeitschrift 8 Article 3 Thesis 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
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Language
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English 16 Undetermined 15
Author
All
Brindusa, Bejan 2 Constantin, Cristinel Petrişor 2 Ioannou, Gregoris 2 Urdea, Ana-Maria 2 Bernhardt, Christoph 1 Birk, Matthias Maximilian 1 Boaventura, Patricia 1 Carmen-Gabriela, SECARA 1 Chau, Vinh Sum 1 Chivu, Iulia 1 Cornel, Dumiter Florin 1 Craciun, Alexandra 1 Cwalina, Wojciech 1 Danciu, Victor 1 Di Tella, Rafael 1 Galiani, Sebastián 1 Heij, Hans A.M. de 1 Hildebrandt, Lutz 1 Jonas, Olga 1 Kollmannová, Denisa Kasl 1 Koniak, Paweł 1 KovaÄević, Milica 1 Lashgari, Maryam 1 Lukasik-Duszynska, Monika 1 Meissner, Kathrin 1 Methanuntakul, K 1 Nacharoenkul, Thunjira 1 Paulssen, Marcel 1 Perin, Marcelo Gattermann 1 Popescu, Dan 1 Radulescu, Corina 1 Schargrodsky, Ernesto 1 Shi, Wei 1 TANASE, George Cosmin 1 Turut, Ozge 1 Vasylyshyna, Liubov 1 Warford, Lucas 1 Weber, Matthew 1 Yahelska, Kateryna 1 ÄŒizmović, Mirjana 1
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Institution
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Economics Research, World Bank Group 1 Institutionen för Industriell Ekonomi och Organisation (INDEK), Kungliga Tekniska Högskolan (KTH) 1 Instituto Universitario de Análisis Económico y Social (IAES), Universidad de Alcalá de Henares 1 de Nederlandsche Bank 1
Published in...
All
Manager Journal 2 Romanian Economic Journal 2 APSTRACT: Applied Studies in Agribusiness and Commerce 1 Annals of Faculty of Economics 1 Central European Business Review 1 Cleaner and responsible consumption 1 DNB Occasional Studies 1 Health, Nutrition and Population (HNP) Discussion Paper Series 1 INDEK Working Paper Series 1 Industrielle Beziehungen 1 Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management 1 International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association 1 Journal of Risk and Financial Management 1 Journal of communication management 1 Journal of risk and financial management : JRFM 1 Management Strategies Journal 1 Management decision 1 RAUSP management journal 1 Romanian Distribution Committee Magazine 1 SERMED 2014 Conference Papers 1 TERRA ECONOMICUS 1 Technology audit and production reserves 1 Urban Planning 1 Working papers / Harvard Business School, Division of Research 1 Вестник Омского университета. Серия «Экономика» 1
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Source
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RePEc 15 ECONIS (ZBW) 9 BASE 4 EconStor 3
Showing 1 - 10 of 31
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Sustainability communication in marketing : a literature review
Perin, Marcelo Gattermann; Boaventura, Patricia - In: RAUSP management journal 59 (2024) 3, pp. 293-311
Purpose - This study aims to explore the foundations and current research streams of sustainability communication (SC) within the marketing field through a comprehensive analysis of the existing literature. Furthermore, it identifies promising areas, gaps, and guides for future contributions in...
Persistent link: https://www.econbiz.de/10015198480
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Modeling the design of marketing research of the brands' social responsibility
Vasylyshyna, Liubov; Yahelska, Kateryna - In: Technology audit and production reserves 3 (2024) 4/77, pp. 21-24
Persistent link: https://www.econbiz.de/10015076525
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The power of silent sustainability : communication strategies for new sustainable products
Turut, Ozge - In: Cleaner and responsible consumption 14 (2024), pp. 1-15
provide. For that reason, communication strategy is essential for the success of new sustainable products. We analytically … investigate the optimal pre-launch communication strategy and specifically, explore the role of third party reviews of new …
Persistent link: https://www.econbiz.de/10015386690
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RETAILERS' SUSTAINABLE COMMUNICATIONS. CASE STUDY ON THE ROMANIAN MARKET
Brindusa, Bejan - 2023
aimed to carry out a comparative analysis of the sustainable communication strategy that three of the retailers operating in …
Persistent link: https://www.econbiz.de/10014291535
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Japanese business communication practices in Thailand : tales from an electronic components manufacturer
Chau, Vinh Sum; Nacharoenkul, Thunjira - In: Management decision 61 (2023) 8, pp. 2467-2490
Persistent link: https://www.econbiz.de/10014331710
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RETAILERS' SUSTAINABLE COMMUNICATIONS. CASE STUDY ON THE ROMANIAN MARKET
Brindusa, Bejan - 2023
aimed to carry out a comparative analysis of the sustainable communication strategy that three of the retailers operating in …
Persistent link: https://www.econbiz.de/10015335684
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Does it pay to avoid speaking straight about controversial issues? : impact of argumentative ambiguity on the perception of the speaker
Koniak, Paweł; Cwalina, Wojciech - In: Journal of communication management 26 (2022) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10013162628
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Communication strategies of entrepreneurial organizations in mobile apps industry : hidden communication prior to product launch
Shi, Wei; Weber, Matthew - In: International journal of knowledge management : IJKM ; … 18 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014307041
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Experts' perspective on the development of experiential marketing strategy: Implementation steps, benefits, and challenges
Urdea, Ana-Maria; Constantin, Cristinel Petrişor - In: Journal of Risk and Financial Management 14 (2021) 10, pp. 1-15
setting, the present study highlighted the important role that experiential marketing has as a communication strategy …
Persistent link: https://www.econbiz.de/10013201186
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Experts' perspective on the development of experiential marketing strategy : implementation steps, benefits, and challenges
Urdea, Ana-Maria; Constantin, Cristinel Petrişor - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-15
setting, the present study highlighted the important role that experiential marketing has as a communication strategy …
Persistent link: https://www.econbiz.de/10012794257
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