The ever-growing number of respondents completing web surveys via smartphones is paving the way for leveraging technological advances to improve respondents’ survey experience and, in turn, the quality of their answers. Smartphone surveys enable researchers to incorporate audio and voice...

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

В связи с изменениями маркетинговых стратегий предприятий, вопросы применения интегрированных маркетинговых коммуникаций, направленных на обеспечение...

В статье рассматривается дискретная 2D-система итерационного обучающего управления, в которой датчик и регулятор обмениваются данными через сетевой канал...

The article states that due to changes of marketing strategies of companies, the issues of application of integrated marketing communications, directed at provision of succession of messages and use of additional mass media means, are not yet properly described in educational and professional...

Communication is an integral part of business settings since each functional area of a business organization depends on communication. Although such independent functions as marketing, production, finance, receive indications and instructions from corporate ideals as transposed into objectives,...