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Search: subject:"Communication consultancy"
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From “mad men” to “math men” : The rise of expertise in digital measurement and the shaping of online consumer freedom
Viale, Thierry
;
Gendron, Yves
;
Suddaby, Roy
- In:
Accounting, Auditing & Accountability Journal
30
(
2017
)
2
,
pp. 270-305
carried out a field examination in France, predicated on 100 interviews with actors involved in
communication
consultancy
…
Persistent link: https://www.econbiz.de/10014642767
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From "mad men" to "math men" : the rise of expertise in digital measurement and the shaping of online consumer freedom
Viale, Thierry
;
Gendron, Yves
;
Suddaby, Roy
- In:
Accounting, auditing & accountability journal
30
(
2017
)
2
,
pp. 270-305
Persistent link: https://www.econbiz.de/10011623984
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