Search Results - subject:"Communication effectiveness"

Axiological and praxeological dimensions of marketing communication effectiveness : a conceptual framework

Kolwas, Szymon; Domański, Jarosław - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 79-88

Analyzed from the sender's perspective, marketing communications aim to engage audiences and create benefit-oriented relationships. In order to adequately assess the reciprocal efforts of the sender and receiver of the communication process, one cannot limit oneself to its purely economic...

Persistent link: https://www.econbiz.de/10014507343

Pygmalion teaching style, is there a need for it?

STOICESCU, Sandra Teodora Carmen; GHINEA, Valentina Mihaela - In: Management & Marketing 8 (2013) 4

Herein follows a research and analysis concerning the possible occurrence of the Pygmalion effect, a type of self-fulfilling prophecy, in the classrooms of the Academy of Economic Studies, Bucharest. The purpose of the paper lies in outlining the possible impact the Pygmalion effect can have on...

Persistent link: https://www.econbiz.de/10011019898

The Relationship between Demographics Variables, Emotional Intelligence, Communication Effectiveness, Motivation, and Job Satisfaction

Jorfi, Hassan; Yaccob, Hashim Fauzy Bin; Shah, Ishak Mad - In: International Journal of Academic Research in Business … 1 (2011) 1, pp. 38-62

communication effectiveness. The problem to be addressed in this study was the lack of motivation and job satisfaction in … is one of the most vital factors that help sustain communication effectiveness and job satisfaction. The researcher upon … studies that have been undertaken on emotional intelligence and communication effectiveness. This is because motivation in …

Persistent link: https://www.econbiz.de/10010711317

Does your mission statement have any value? An explorative analysis of the effectiveness of mission statements from a communication perspective

DESMIDT, S.; PRINZIE, A. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2009

Convinced that it will improve their performance, the majority of public and non-profit organizations has developed a formal mission statement. However, despite its popularity, the assumed mission statement-performance hypothesis seems to be barely analyzed nor tested (Weiss and Piderit 1999)....

Persistent link: https://www.econbiz.de/10004993553