Search Results - subject:"Communication effectiveness"

Intention to use determinants of AI chatbots to improve customer relationship management efficiency

Mahadi Hasan Miraz; Abba Ya'u; Adeyinka-Ojo, Samuel; … - In: Cogent business & management 11 (2024) 1, pp. 1-21

), communication effectiveness (CE), and user acceptance and trust (UAT) relate to the development of effective customer relationship … correlation between variables. The study shows strong correlations between communication effectiveness and intention to use AI …

Persistent link: https://www.econbiz.de/10015448933

Axiological and praxeological dimensions of marketing communication effectiveness : a conceptual framework

Kolwas, Szymon; Domański, Jarosław - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 79-88

Analyzed from the sender's perspective, marketing communications aim to engage audiences and create benefit-oriented relationships. In order to adequately assess the reciprocal efforts of the sender and receiver of the communication process, one cannot limit oneself to its purely economic...

Persistent link: https://www.econbiz.de/10014507343

Intention to use determinants of AI chatbots to improve customer relationship management efficiency

Miraz, Mahadi Hasan; Ya’u, Abba; Adeyinka-Ojo, Samuel; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10015456595

Integrated reporting business models and the role of presentation format : insight from an eye tracking study

Steenkamp, Natasja; Fisher, Richard - In: Meditari accountancy research 33 (2025) 1, pp. 166-197

Persistent link: https://www.econbiz.de/10015427349

Visual complexity, brand gender, and ad effectiveness

Chen, Siyun; Ponomarenko, Veronika; Lv, Linxiang; … - In: International journal of research in marketing : IJRM ; … 42 (2025) 2, pp. 365-390

Persistent link: https://www.econbiz.de/10015435835

SME clients evaluation of audit quality : the roles of auditors' communication effectiveness, rapport and social capital

Naruanard Sarapaivanich; Erboon Ekasingh; Jomjai Sampet; … - In: Journal of accounting in emerging economies : JAEE 14 (2024) 2, pp. 373-395

Persistent link: https://www.econbiz.de/10014521379

A concept for measuring effectiveness of communication in project teams

Muszyńska, Karolina - In: Journal of economics & management 33 (2018) 3, pp. 63-79

Persistent link: https://www.econbiz.de/10011965736

More is less? : a dynamic perspective on mentors' task-related information sharing, indegree centrality, and newcomer socialization outcomes

Wu, Wen; Wu, Shaoxue; Du, Qiying; Zhang, Xiaoyan; … - In: Journal of organizational behavior : OB ; the … 44 (2023) 4, pp. 660-681

Persistent link: https://www.econbiz.de/10014280190

Evaluating communication effectiveness through eye tracking : benefits, state of the art, and unresolved questions

Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 24-61

Persistent link: https://www.econbiz.de/10014228968

The Yale model of green message sharing and environmental consciousness on social media platforms

Chang, Hsin Hsin; Lu, Yu-Yu; Li, Pei Ru - In: Online Information Review 47 (2023) 2, pp. 333-355

communication effectiveness) and their intention to spread the green message. Design/methodology/approach Eight scenarios of …

Persistent link: https://www.econbiz.de/10014966720