This contribution is based on the contents of a talk delivered at the Next-SigmaPhi conference held in Crete in August 2005. It is adressed to an audience of physicists with diverse horizons and does not assume any background in communications theory. Capacity approaching error correcting codes...

In recent years there has been a closer interrelationship between several scientific areas trying to obtain a more realistic and rich explanation of the natural and social phenomena. Among these it should be emphasized the increasing interrelationship between physics and financial theory. In...

Case studies in public relations are often used as illustrations in textbooks or for promoting good practices. This paper examines the use of case studies to understand the basics of PR strategies. Canadian award‐winning communication campaigns are analysed through a model based on...

This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition, attitude and behaviour change theories. The implications for evaluation are then examined. Reliance on domino models...

Management literature is critically examined, and this finds an outmoded conception of human communication that is convenient when power is the central concern, but dysfunctional when constructive decision making is needed. Communication is widely taken to be the transmission of information and...