Search Results - subject:"Communication tools"

Features of marketing in international pharmaceutical market in the context of digital transformation

Korzh, Marina; Zholudenko, Tatiana - 2025

The pharmaceutical market performs a key function of providing the population with medicines, where marketing is the driving force behind meeting the needs for quality healthcare and requires innovative approaches. The research relevance is determined by technological innovations, alongside the...

Persistent link: https://www.econbiz.de/10015402814

Features of marketing in international pharmaceutical market in the context of digital transformation

Korzh, Marina; Zholudenko, Tatiana - In: Economic Forum 15 (2025) 1, pp. 103-115

Persistent link: https://www.econbiz.de/10015408467

The association between technology group, working from home behaviour and preferred communication tools in disruptive times : A micro and small enterprise perspective

Neher, Alain; Wuersch, Lucia; Wong, Alfred; Peter, Marc K. - In: European research on management and business economics 31 (2025) 2, pp. 1-14

use of communication tools during disruptive times. Focusing on micro and small enterprises (MSEs), this pooled cross … introduced, determining the extent to which an MSE utilises various communication tools. Practical implications highlight the … need for MSEs to develop digital roadmaps, which include the systematic adoption of appropriate online communication tools …

Persistent link: https://www.econbiz.de/10015410578

Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis

Michulek, Jakub; Križanová, Anna - In: Management dynamics in the knowledge economy 10 (2022) 2/36, pp. 154-166

Persistent link: https://www.econbiz.de/10013275340

Measuring and communicating uncertainty in official statistics : state of the art and perspectives

Kapetanios, George; Marcellino, Massimiliano; Kempf, Felix - 2021 - 2021 edition

Persistent link: https://www.econbiz.de/10012590863

Communicating uncertainties in official statistics : a review of communication methods

Jonge, Edwin de - Europäische Kommission / Statistisches Amt - 2020 - 2020 edition

Persistent link: https://www.econbiz.de/10012440383

Integrated marketing communication as a business management tool in the context of sustainable development

Šķiltere, Daina; Bormane, Santa - In: Open Economics 1 (2018) 1, pp. 115-123

The problem of nowadays is that consumers lack information on food products, their composition and quality, nutritional value, packaging, its impact on the human health and environment, reuse and recycling possibilities, etc. Integrated marketing communications (IMC) as a business management...

Persistent link: https://www.econbiz.de/10012598222

Integrated marketing communication as a business management tool in the context of sustainable development

Šķiltere, Daina; Bormane, Santa - In: Open economics 1 (2018) 1, pp. 115-123

Persistent link: https://www.econbiz.de/10011989204

The participatory approach to the museums: the «Capodimonte per te» experience

Ludovico, Solima; Erminia, Sciacchitano - In: Economia della Cultura (2014) 1, pp. 99-108

The Museum of Capodimonte in Naples experimented recently a participatory approach project aimed at strengthening links with the local community and at improving visitor experience. The opening of a new wing - «Ottocento a Capodimonte» - provided an opportunity to actively engage visitors so...

Persistent link: https://www.econbiz.de/10011157280

The Effect of Competitive Rivalry on Internal Communication in Private Healthcare Organizations: Evidence from Istanbul, Turkey

Altuntas, Gültekin; Semerciöz, Fatih; Noyan, Aral - In: Acta Universitatis Danubius. OEconomica (2014) 1(1), pp. 55-69

usage of internal communication tools but not to quality of communication. Thus, our research presents the linkage and the … of communication, as well as usage of communication tools in healthcare organizations. …

Persistent link: https://www.econbiz.de/10011145071