Invernizzi, Emanuele; Romenti, Stefania; Fumagalli, Michela - In: Corporate Communications: An International Journal 17 (2012) 4, pp. 483-497
Purpose – The purpose of this paper is to investigate the role of strategic communication during a change management process within the internationally famous Ferrari corporation. The aim is to show that strategic communication, through its main components, can be a pivotal lever that supports...
