Search Results - subject:"Community identification"

Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

Amani, David - In: Future business journal 9 (2023) 1, pp. 1-16

identification and fan community identification can be used to promote eFANgelism via perceived brand sacredness among sports fans in … of selected sports teams in the English Premier League. The findings indicate that fan identification and fan community … identification are important drivers of eFANgelism via perceived brand sacredness. The study recommends that sports team managers …

Persistent link: https://www.econbiz.de/10014505966

A community detection model using node embedding approach and graph convolutional network with clustering technique

Bhattacharya, Riju; Nagwani, Naresh Kumar; Tripathi, Sarsij - 2023

The communities in a network have distinct characteristics and interrelationships. Community discovery methods based on node embedding and deep learning have surpassed spectral clustering and statistical inference as the preferred methods for handling high-dimensional network data. Community...

Persistent link: https://www.econbiz.de/10014533204

The dark side of brand community : the role of brand identification, community identification, brand passion and shopping motivation

Azizi, Putri Dini; Japutra, Arnold; Arango, Luis; Kim, … - In: The journal of product & brand management 33 (2024) 7, pp. 815-827

Persistent link: https://www.econbiz.de/10015166421

The dark side of brand community: the role of brand identification, community identification, brand passion and shopping motivation

Dini Azizi, Putri; Japutra, Arnold; Arango, Luis; Kim, … - In: Journal of Product & Brand Management 33 (2024) 7, pp. 815-827

relationships are moderated by brand community identification. Harmonious passion, in turn, has a positive effect on impulsive … examine the potential negative impacts brand community identification has on compulsive buying behavior. Besides contributing … to research on the negative aspects of brand community identification, by employing a model that distinguishes between …

Persistent link: https://www.econbiz.de/10015352210

Sport Team Identifikation : Eine multidimensionale Konzeption zur Erklärung der Identifikation mit professionellen Sportmarken

Wense, Daniel von der - 2023

Aktuelle Herausforderungen für professionelle Sportvereine -- Identifikation mit professionellen Sportvereinen -- Stand der Forschung zur Identifikation mit professionellen Sportvereinen unter Berücksichtigung multipler Bezugsobjekte -- Zielsetzung, wissenschaftstheoretische Einordnung und...

Persistent link: https://www.econbiz.de/10013518340

The effects of brand community identification on consumer behavior in online brand communities

Valmohammadi, Changiz; Taraz, Roghayeh; Mehdikhani, Rasoul - In: Journal of internet commerce 22 (2023) 1, pp. 74-96

Persistent link: https://www.econbiz.de/10013547771

Impact of brand community supportive climates on consumer-to-consumer helping behavior

Liao, Junyun; Wang, Wei; Du, Peng; Filieri, Raffaele - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 434-452

Persistent link: https://www.econbiz.de/10014313461

Social media marketing and restaurant purchase intention : do online brand community identification and gender matter

Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309

Persistent link: https://www.econbiz.de/10014318345

Social media content classification and community detection using deep learning and graph analytics

Ali, Mohsan; Hassan, Mehdi; Kifayat, Kashif; Kim, Jin Young - In: Technological forecasting & social change : an … 188 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014261166

From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014232437