The legitimacy recognition of comparative advertising is closely related to the production enthusiasm of operators and … core collection articles and 20 CSSCI articles related to comparative advertising dated 1993-2023, which presents an … overview of the study of comparative advertising and relevant legitimacy recognition in China and other countries. Based on the …

The issue of legality of comparative advertising has given rise to numerous debates. The reason lies in the fact that …. In this research paper the Author had also focused upon legal regime relating to comparative advertising in India and … of comparative advertising in India the Author has taken International Law and Role of Judiciary to crave out the present …

comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases … relatively to non-comparative advertising as market competition intensifies. Interestingly, the use of comparative advertising … either comparative or non-comparative advertising is not present. …

comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases … relatively to non-comparative advertising as market competition intensifies. Interestingly, the use of comparative advertising … either comparative or non-comparative advertising is not present. …

We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the … matrices identify diversion ratios, from which we derive comparative advertising damage measures. We find that comparative … advertising causes more damage to the targeted rival than benefit to the advertiser. We simulate banning comparative advertising …

infringement? The paper seeks to analyse the intricacies of law involved in the concept of comparative advertising in relation with …

Comparative advertising is a daily phenomenon in the modern landscape of commercial communication. Interestingly …, however, a deep dichotomy exists between the American legal doctrine on comparative advertising and its European counterpart … comparative advertising. This divergence is puzzling when it concerns the handling of so-called imitation claims and product …

Comparative advertising is a daily phenomenon in the modern landscape of commercial communication. Interestingly …, however, a deep dichotomy exists between the American legal doctrine on comparative advertising and its European counterpart … comparative advertising. This divergence is puzzling when it concerns the handling of so-called imitation claims and product …