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~language:"und"
~subject:"Social comparison"
~person:"Abrate, Graziano"
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Social comparison
Dynamic pricing
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Prelec weighting function
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Abrate, Graziano
Gamba, Astrid
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Linde, Jona
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How social
comparison
influences reference price formation in a service context
Viglia, Giampaolo
;
Abrate, Graziano
- In:
Journal of Economic Psychology
45
(
2014
)
C
,
pp. 168-180
), then consumers want to pay less. More specifically, social
comparison
changes the way individuals weigh information …
Persistent link: https://www.econbiz.de/10011117235
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