Quaschning, Simon; Pandelaere, Mario; Vermeir, Iris - In: Journal of Business Research 67 (2014) 7, pp. 1530-1536
Information about alternatives often appears in a multi-option multi-attribute table, with the alternatives hierarchically sorted on attribute levels. This research shows that the choice of the primary sorting attribute can affect peoples' evaluations. Three studies show that the attribute on...