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Search: subject:"Compatibility and brand belief"
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The effect of smart and connected products on consumer brand choice concentration
Liang, Yongheng
;
Xu, Qian
;
Jin, Liyin
- In:
Journal of business research : JBR
135
(
2021
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012647766
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