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Search: subject:"Compensatory consumer behavior"
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Compensatory consumer behavior
3
Consumer behaviour
3
Konsumentenverhalten
3
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Embodied cognition
1
Experiment
1
Kognition
1
Mental imagery
1
Mental simulation
1
Minimatlistic consumption practice
1
Motivation
1
Power
1
Self-worth
1
Social crowding
1
The need for order
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Word of mouth
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English
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Fowler, Kendra
1
Gong, Siyu
1
Luna, David
1
Ostinelli, Massimiliano
1
Peverelli, Peter J.
1
Ringberg, Torsten
1
Saenger, Christina
1
Suo, Danni
1
Thomas, Veronica L.
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Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Maintaining the order : how social crowding promotes minimalistic consumption practice
Gong, Siyu
;
Suo, Danni
;
Peverelli, Peter J.
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014293972
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2
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
3
When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano
;
Luna, David
;
Ringberg, Torsten
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
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