Search Results - subject:"Compensatory consumption behavior"

Compensatory consumption of specialty agricultural products from an ELM theory perspective : joint effect of product attributes and social affordances

Wang, Lin; Zhao, Meng; Zhang, Jiangli; Wang, Yufang - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2558-2576

Persistent link: https://www.econbiz.de/10015210812

Compensatory consumption of specialty agricultural products from an ELM theory perspective: joint effect of product attributes and social affordances

Wang, Lin; Zhao, Meng; Zhang, Jiangli; Wang, Yufang - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2558-2576

symbolic and social functions that effectively meet psychological needs and stimulate compensatory consumption behavior. The … mechanism of compensatory consumption behavior of special agricultural products in a social commerce context. Design … social affordances influence consumers’ triggering of compensatory consumption behavior for control and belongingness needs …

Persistent link: https://www.econbiz.de/10015340936