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Search: subject:"Competence and warmth perceptions"
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Friend and foe : the impact of complimentary competitor content (CCC) on consumer response towards the endorsing competitor
Stockheim, Inbal
;
Perez, Dikla
;
Podkamien, Yael
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015100798
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