The paper presents a teaching experience in a master course about business models following a pedagogical approach, which combines flipped classroom and backward design to facilitate the development of students' competencies. The results confirm this method is effective, though it requires a...

The paper presents a teaching experience in a master course about business models following a pedagogical approach, which combines flipped classroom and backward design to facilitate the development of students' competencies. The results confirm this method is effective, though it requires a...