Corniani, Margherita - In: Symphonya. Emerging Issues in Management (2012) 2 Innovation Management in Global Marktes - 2, pp. 37-52
The most widespread kind of innovation in global markets is incremental innovation, which modifies business processes, typically without visible manifestations outside the company. Incremental innovation is also applied to products, bringing changes to their characteristics, and/or impacting on...
