Search Results - subject:"Competitive Customer Value"

Global Retailers, Market-Driven Management and Innovation

Brondoni, Silvio M.; Corniani, Margherita; Riboldazzi, … - In: The International Journal of Economic Behavior - IJEB 3 (2013) 1, pp. 27-40

The globalization of markets forces large retailers to re-think their long-term development, combining corporate growth with demand satisfaction. In particular, global markets and the state of over-supply push mass retailers to adopt hard competitive policies based on market-driven management,...

Persistent link: https://www.econbiz.de/10010760516

Ouverture de 'Market-Driven Management and Competitive Customer Value-2'

Lambin, Jean Jacques - In: Symphonya. Emerging Issues in Management (2009) 2 Market-Driven Management and Competitive Customer Value - 2

The economic and financial crisis has generated numerous articles announcing the end of the capitalistic system. As a matter of fact, such considerations regarding the capitalistic system abandonment are highly nebulous and surely leave us very perplexed. Nowadays, almost all the markets are...

Persistent link: https://www.econbiz.de/10011149325

Market-Driven Management, Market Space and Value Proposition

Gnecchi, Flavio - In: Symphonya. Emerging Issues in Management (2009) 2 Market-Driven Management and Competitive Customer Value - 2

In over-supplied markets, companies that have developed market-driven management policies have proved to be able to sustain their proposals, to achieve remunerative income flows and to generate financial resources. A market-driven company is aware of the fact that the opportunities embodied by...

Persistent link: https://www.econbiz.de/10011149369

Ouverture de 'Market-Driven Management and Competitive Customer Value - 1'

Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2009) 1 Market-Driven Management and Competitive Customer Value - 1

The globalisation of the market generates unprecedented over-supply well in excess of the market potential. This oversupply thus becomes a structural factor of development. In open markets, global competition has set new rules (manufacturing delocalisation, global distribution players,...

Persistent link: https://www.econbiz.de/10011149416

Market-Driven Management and Global Economies of Scale

Storlazzi, Alessandra - In: Symphonya. Emerging Issues in Management (2009) 2 Market-Driven Management and Competitive Customer Value - 2

In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies … customer value oriented, partly as a result of their capacity to exploit economies of intensity of sharing, by synergetic … support different businesses. The cases presented (Geox and Yamamay) regard companies that can be defined as competitive …

Persistent link: https://www.econbiz.de/10011149438

Market-Driven Management as Entrepreneurial Approach

Vallini, Carlo; Simoni, Christian - In: Symphonya. Emerging Issues in Management (2009) 1 Market-Driven Management and Competitive Customer Value - 1

Entrepreneurship is traditionally considered as an 'outward-looking' phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product or service concepts, which have been until then unknown to...

Persistent link: https://www.econbiz.de/10010565771

Global Retailers and Competitive Customer Value

Riboldazzi, Sabina - In: Symphonya. Emerging Issues in Management (2005) 2 Over-Supply and Global Markets - 2

retailing mix allow large retailers to reformulate their offer creating competitive customer value. …

Persistent link: https://www.econbiz.de/10010908251