Kazemi, Farzad; Soltani, Fatemeh - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-18
Competitive intelligence can be used as a catalyst to guide green marketing strategies as well as to create and … intelligence on green marketing and understand the effects of competitive intelligence components on green marketing components … convergent and divergent validity of the two-stage structure. Analysis by PLS software showed that competitive intelligence has a …