Based on an analysis of selected determinants for the competitiveness and of strategies of the food industries the contribution illustrates similarities and major differences between the food industries of these two countries. It is shown that in both countries measures are necessary to further...

This research has three objectives: (i) to compile analytical results on national brand and store brand marketing obtained from mathematical models, (ii) to assess the external validity of those results and thus the applicability of the results to practice, and (iii) to identify avenues for...

Market orientation is positively associated with performance of dealers in terms of customer service quality, growth in sales and increase in market share. This paper aims at analyzing the impact of market orientation strategies and performance of customer services on customer acquisition,...

By using a Cournot competition model this paper aims at determining prices, quantities and market power of the largest intermediaries in Mexico’s masterpieces paintings market. The main hypothesis is that those variables critically depend on the intermediaries´ strategies of product...

We examine the trade-offs between demand information and inventory in a distribution channel. While better demand information has a positive direct effect for the manufacturer in improving the efficiency of holding inventory in a channel, it can also have the strategic effect of increasing...