Many established industries, such as the online service industry, the telecommunication industry, or the fitness club industry, are access service industries. When using services in these industries, consumers pay for the privilege of accessing the firm's facilities but do not acquire any right...

In a market with a small number of networks, the timing of the commercial breaks is a very important factor in determining the number of viewers facing a channel. Using a theoretical model and statistical analysis with empirical data from the four networks in the United States, we analyze the...

After the good results achieved during the last decade, the Italian apparel industry is encountering new problems. On one side, changed customers' tastes and the crisis of the ‘griffe’ have contributed to heavily reduce the attractiveness of the ‘made in Italy’ label. On the other, the...

We show how genetic algorithms can be used to evolve strategies in oligopolistic markets characterized by asymmetric competition. The approach is illustrated using scanner tracking data of brand actions in a real market. An asymmetric market-share model and a category-volume model are combined...

Given that firms pulse in advertising, should firms pulse in or out of phase? It is shown that out of phase maximizes the oligopoly profits and is also the Markov perfect equilibrium of the infinite horizon game. The basic intuition for this result comes from the following fact: it is more...

Organizations, particularly large multinational firms, have a substantial impact on the economies and societies in which they operate. Unfortunately some far-reaching influences are not anticipated, and, the consequences of these organizational actions can create long-term, adverse outcomes....