Kaliappen, Narentheren; Hilman, Haim - In: World Journal of Entrepreneurship, Management and … 13 (2017) 3, pp. 257-261
Purpose The purpose of this paper is to review the strategic fit of competitive strategies, market orientation types … competitive strategies, market orientation types and innovation strategies as well as comparing and contrasting the common … characteristics of the competitive strategies (business strategy) along with the benefits of adopting a particular market orientation …