Lillestol, Tayllor; Timothy, Dallen J.; Goodman, Rebekka - In: International Journal of Culture, Tourism and … 9 (2015) 3, pp. 225-240
Purpose – This paper aims to examine the competitive strategies employed by two of the largest theme park operators in … comparative examination of their competitive strategies, to develop a conceptual model of the same and to expand knowledge about … study also confirms two additional competitive strategies that have heretofore not been examined in tourism studies …