Jenkison, Nandi; Chiba, Manoj D.; Mthombeni, Morris; … - In: South African journal of business management 55 (2024) 1, pp. 1-15
performance. This study evaluates the relationship between Big Data Analytics Capabilities and competitive performance and argues … direct and indirect influence on competitive performance, where BMI mediates the latter. The results enrich Dynamic … positive effect on BMI and subsequently competitive performance, to create value for firms and their stakeholders. Practical …