Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Complex Service Brands"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand management
1
Complex Service Brands
1
Consumer behaviour
1
Customer integration
1
Customer value
1
Experiential Customer Journey
1
Higher education institution
1
Hochschule
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenwert
1
Markenführung
1
Relationship marketing
1
Stakeholder
1
Stakeholders
1
Value Co-Creation
1
Value Co-Destruction
1
Value creation
1
Value-in-Use
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cook, Paul
1
Edirisingha, Prabash Aminda
1
Hardcastle, Kimberley
1
Sutherland, Matthew
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015154312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
