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Year of publication
Subject
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Component sharing 2 branding 2 customer evaluation 2 firm 2 interface marketing and production 2
Online availability
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Free 2
Type of publication
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Book / Working Paper 2
Language
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Undetermined 2
Author
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Pauwels, K.H. 1 Pauwels, Pauwels, K.H. 1 Verhoef, P.C. 1 Verhoef, Peter 1
Institution
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1
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ERIM Report Series Research in Management 1 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1
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RePEc 2
Showing 1 - 2 of 2
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Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
Verhoef, Peter; Pauwels, Pauwels, K.H. - Erasmus Research Institute of Management (ERIM), … - 2005
Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs … component sharing on customer evaluation of luxury, volume and economy brands offered in a car manufacturer’s vertical product …
Persistent link: https://www.econbiz.de/10010837567
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Cover Image
Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
Verhoef, P.C.; Pauwels, K.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs … component sharing on customer evaluation of luxury, volume and economy brands offered in a car manufacturer’s vertical product … Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs could …
Persistent link: https://www.econbiz.de/10005288819
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