Verhoef, P.C.; Pauwels, K.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs … component sharing on customer evaluation of luxury, volume and economy brands offered in a car manufacturer’s vertical product … Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings
on R&D and production costs could …