EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Comprehension."
Narrow search

Narrow search

Year of publication
Subject
All
Comprehension 24 Consumer behaviour 18 Konsumentenverhalten 18 comprehension 18 Advertising effects 12 Experiment 12 Werbewirkung 12 Advertising 11 Werbung 10 reading comprehension 8 Kognition 7 Theorie 7 Theory 7 Cognition 6 Perception 6 Business process management 5 Language 5 Prozessmanagement 5 Sprache 5 Wahrnehmung 5 Brand image 4 Decision 4 Entscheidung 4 Markenimage 4 Process modeling 4 Reading Comprehension 4 Understandability 4 Visualisierung 4 Visualization 4 Bildungsniveau 3 Comprehension of nature 3 Cultural identity 3 Educational achievement 3 Experimentelle Ökonomik 3 Incentives 3 Information comprehension 3 Internet marketing 3 Kulturelle Identität 3 Measurement 3 Online-Marketing 3
more ... less ...
Online availability
All
Free 60 Undetermined 50
Type of publication
All
Article 90 Book / Working Paper 41
Type of publication (narrower categories)
All
Article in journal 42 Aufsatz in Zeitschrift 42 Working Paper 17 Arbeitspapier 9 Graue Literatur 9 Non-commercial literature 9 research-article 8 Article 2 Aufsatz im Buch 1 Book section 1
more ... less ...
Language
All
English 78 Undetermined 49 German 3 French 1
Author
All
James-Burdumy, Susanne 9 Deke, John 7 Dimino, Joseph 7 Gersten, Russell 7 Lugo-Gil, Julieta 5 Newman-Gonchar, Rebecca 5 Mansfield, Wendy 4 Bigoni, Maria 3 Carey, Nancy 3 Charness, Gary 3 Dole, Janice 3 Dragone, Davide 3 Faber, Malte 3 Faddis, Bonnie 3 Haymond, Kelly 3 Hershey, Alan 3 Jones, Michael 3 Lunn, Pete 3 McGowan, Féidhlim 3 Petersen, Thomas 3 Smith, Malcolm 3 Torres, Ivonne M. 3 Anger, Silke 2 Berthelon, Matias 2 Boutsouki, Christina 2 Chopin, Nicolas 2 Christoph, Bernhard 2 Cueto, Santiago 2 Douglas, Aaron 2 Edmonds, Meaghan 2 Fink, Matthias 2 Hatzithomas, Leonidas 2 Joiner, Therese A. 2 Kruger, Diana 2 Ku, Hsuan-Hsuan 2 König-Kersting, Christian 2 Lavado, Pablo 2 Leveson, Lynne 2 Liang, Lauren 2 Lin, Ingrid Y. 2
more ... less ...
Institution
All
Mathematica Policy Research 9 HAL 2 Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften 1 Department of Economics, University of California-Santa Barbara (UCSB) 1 Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel) 1 International Centre for Economic Research (ICER) 1 International Food Policy Research Institute (IFPRI) 1 National Research University Higher School of Economics 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
more ... less ...
Published in...
All
Mathematica Policy Research Reports 9 International Journal of English Language and Literature Studies 4 Discussion paper series / IZA 3 IZA Discussion Papers 3 International Journal of Asian Social Science 3 International journal of advertising : the review of marketing communications 3 Accounting, Auditing & Accountability Journal 2 Educational Studies 2 Health marketing quarterly 2 Information & Computer Security 2 International Journal of Academic Research in Progressive Education and Development 2 International Journal of Financial Services Management 2 Jena Economic Research Papers 2 Post-Print / HAL 2 Revista OEconomica 2 Série des documents de travail 2 Российский экономический барометр 2 Accounting, auditing & accountability journal 1 Applied economics letters 1 Asia Pacific journal of marketing and logistics 1 Brazilian Business Review 1 Business & information systems engineering 1 Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik 1 Colombo business journal : international journal of theory & practice 1 Computational and mathematical organization theory 1 Digital transformation, strategic resilience, cyber security and risk management 1 Discussion Paper Series 1 Discussion paper series / University of Heidelberg, Department of Economics 1 ESRI Working Paper 1 Economics Letters 1 Economics Papers from University Paris Dauphine 1 Economy of eastern Croatia yesterday, today, tommorow 1 European Journal of Marketing 1 European journal of marketing 1 European management journal 1 European research studies 1 HSE Working papers 1 ICER Working Papers 1 IFPRI discussion papers 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1
more ... less ...
Source
All
RePEc 55 ECONIS (ZBW) 54 EconStor 10 Other ZBW resources 10 USB Cologne (EcoSocSci) 2
Showing 21 - 30 of 131
Cover Image
Reading multimodal texts : the analysis of the influence of colors on the interpretation of tourism slogans by Polish students
Hardukiewicz-Chojnowska, Joanna; Pol, Anna - In: European research studies 24 (2021) 4B, pp. 901-913
Persistent link: https://www.econbiz.de/10012806230
Saved in:
Cover Image
Show me insides : investigating the influences of product exploded view on consumers' mental imagery, comprehension, attitude, and purchase intention
Cheng, Peiyao; Zhang, Chao - In: Journal of retailing and consumer services 70 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014240282
Saved in:
Cover Image
Metacognitive reading strategy in the awareness of tertiary level English as a foreign language in Kosovo
Tyfekçi, Nazli - In: Digital transformation, strategic resilience, cyber …, (pp. 213-229). 2023
Persistent link: https://www.econbiz.de/10014427978
Saved in:
Cover Image
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini; Hatzithomas, Leonidas; … - In: Journal of marketing communications 29 (2023) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
Cover Image
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
Cover Image
A Student's Guide to the Language of Finance : Essential Expressions for Business, Finance, and Banking Students
Hart, Steve - 2023
conversations in the workplace". --Dr Jin Suk Park, Coventry University, UK. This book focuses on improving reading comprehension by … students, improving the reading comprehension and writing skill of English language learners by targeting the jargon, idiomatic …
Persistent link: https://www.econbiz.de/10014331001
Saved in:
Cover Image
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira; Abbassi, Hamid; Torres, Ivonne M.; … - In: Journal of consumer marketing 40 (2023) 7, pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
Cover Image
Strategic Decision-Making in a Global Context: The Comprehension Effect of Foreign Language Use on Cooperation
Urbig, Diemo; Muehlfeld, Katrin; D. Procher, Vivien; … - In: Management International Review 60 (2020) 3, pp. 351-385
strategic decisions. We develop a theoretical model in which comprehension constitutes an essential mediator for the effects of … information processing leading to comprehension from decision-making employing the previously comprehended information. For the …, trigger both lower and higher comprehension. Variation in comprehension is, as a second step and independent of its cause …
Persistent link: https://www.econbiz.de/10014504108
Saved in:
Cover Image
Potential of big data for marketing: a literature review
Rejeb, Abderahman; Rejeb, Karim; Keogh, John G. - In: Management research and practice : MRP 12 (2020) 3, pp. 60-73
Persistent link: https://www.econbiz.de/10012415198
Saved in:
Cover Image
Students' comprehension of the Greek economic crisis through an introductory macroeconomics course
Marangos, John; Triarchi, Eirini - In: Panoeconomicus 69 (2022) 1, pp. 121-142
Persistent link: https://www.econbiz.de/10013189329
Saved in:
  • First
  • Prev
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...