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  • Search: subject:"Comprehension."
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Year of publication
Subject
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Comprehension 24 Consumer behaviour 18 Konsumentenverhalten 18 comprehension 18 Advertising effects 12 Experiment 12 Werbewirkung 12 Advertising 11 Werbung 10 reading comprehension 8 Kognition 7 Theorie 7 Theory 7 Cognition 6 Perception 6 Business process management 5 Language 5 Prozessmanagement 5 Sprache 5 Wahrnehmung 5 Brand image 4 Decision 4 Entscheidung 4 Markenimage 4 Process modeling 4 Reading Comprehension 4 Understandability 4 Visualisierung 4 Visualization 4 Bildungsniveau 3 Comprehension of nature 3 Cultural identity 3 Educational achievement 3 Experimentelle Ökonomik 3 Incentives 3 Information comprehension 3 Internet marketing 3 Kulturelle Identität 3 Measurement 3 Online-Marketing 3
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Online availability
All
Free 60 Undetermined 50
Type of publication
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Article 90 Book / Working Paper 41
Type of publication (narrower categories)
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Article in journal 42 Aufsatz in Zeitschrift 42 Working Paper 17 Arbeitspapier 9 Graue Literatur 9 Non-commercial literature 9 research-article 8 Article 2 Aufsatz im Buch 1 Book section 1
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Language
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English 78 Undetermined 49 German 3 French 1
Author
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James-Burdumy, Susanne 9 Deke, John 7 Dimino, Joseph 7 Gersten, Russell 7 Lugo-Gil, Julieta 5 Newman-Gonchar, Rebecca 5 Mansfield, Wendy 4 Bigoni, Maria 3 Carey, Nancy 3 Charness, Gary 3 Dole, Janice 3 Dragone, Davide 3 Faber, Malte 3 Faddis, Bonnie 3 Haymond, Kelly 3 Hershey, Alan 3 Jones, Michael 3 Lunn, Pete 3 McGowan, Féidhlim 3 Petersen, Thomas 3 Smith, Malcolm 3 Torres, Ivonne M. 3 Anger, Silke 2 Berthelon, Matias 2 Boutsouki, Christina 2 Chopin, Nicolas 2 Christoph, Bernhard 2 Cueto, Santiago 2 Douglas, Aaron 2 Edmonds, Meaghan 2 Fink, Matthias 2 Hatzithomas, Leonidas 2 Joiner, Therese A. 2 Kruger, Diana 2 Ku, Hsuan-Hsuan 2 König-Kersting, Christian 2 Lavado, Pablo 2 Leveson, Lynne 2 Liang, Lauren 2 Lin, Ingrid Y. 2
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Institution
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Mathematica Policy Research 9 HAL 2 Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften 1 Department of Economics, University of California-Santa Barbara (UCSB) 1 Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel) 1 International Centre for Economic Research (ICER) 1 International Food Policy Research Institute (IFPRI) 1 National Research University Higher School of Economics 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1
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Published in...
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Mathematica Policy Research Reports 9 International Journal of English Language and Literature Studies 4 Discussion paper series / IZA 3 IZA Discussion Papers 3 International Journal of Asian Social Science 3 International journal of advertising : the review of marketing communications 3 Accounting, Auditing & Accountability Journal 2 Educational Studies 2 Health marketing quarterly 2 Information & Computer Security 2 International Journal of Academic Research in Progressive Education and Development 2 International Journal of Financial Services Management 2 Jena Economic Research Papers 2 Post-Print / HAL 2 Revista OEconomica 2 Série des documents de travail 2 Российский экономический барометр 2 Accounting, auditing & accountability journal 1 Applied economics letters 1 Asia Pacific journal of marketing and logistics 1 Brazilian Business Review 1 Business & information systems engineering 1 Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik 1 Colombo business journal : international journal of theory & practice 1 Computational and mathematical organization theory 1 Digital transformation, strategic resilience, cyber security and risk management 1 Discussion Paper Series 1 Discussion paper series / University of Heidelberg, Department of Economics 1 ESRI Working Paper 1 Economics Letters 1 Economics Papers from University Paris Dauphine 1 Economy of eastern Croatia yesterday, today, tommorow 1 European Journal of Marketing 1 European journal of marketing 1 European management journal 1 European research studies 1 HSE Working papers 1 ICER Working Papers 1 IFPRI discussion papers 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1
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Source
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RePEc 55 ECONIS (ZBW) 54 EconStor 10 Other ZBW resources 10 USB Cologne (EcoSocSci) 2
Showing 61 - 70 of 131
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When a risky prospect is valued more than its best possible outcome
Drichoutis, Andreas C.; Nayga, Rodolfo M.; Lusk, Jayson L. - In: Judgment and Decision Making 7 (2012) 1, pp. 1-18
traits than comprehension of the lottery's payoff mechanism. …
Persistent link: https://www.econbiz.de/10010618029
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Comprehension and Risk Elicitation in the Field: Evidence from Rural Senegal
Charness, Gary; Viceisza, Angelino - Department of Economics, University of California-Santa … - 2012
In the past decade, it has become increasingly common to use simple laboratorygames and decision tasks as a device for measuring both the preferences and understanding ofrural populations in the developing world. In this paper, we report the results observed with threedistinct risk elicitation...
Persistent link: https://www.econbiz.de/10010678014
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Print advertising: Type size effects
Pillai, Kishore Gopalakrishna; Katsikeas, Constantine S.; … - In: Journal of Business Research 65 (2012) 6, pp. 865-868
Previous research identifies two types of advertising comprehension—objective comprehension and subjective … comprehension—with the former message-based and the latter receiver-based. This study examines the effects of body-copy type size on … readers' subjective and objective comprehension of the message in a typical print ad. The study finds that type size has a …
Persistent link: https://www.econbiz.de/10011049917
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Factors in an end user security expertise instrument
Rajivan, Prashanth; Moriano, Pablo; Kelley, Timothy; … - In: Information & Computer Security 25 (2017) 2, pp. 190-205
comprehension of security concepts: phishing and certificates. Findings There are levels to peoples’ computer and security expertise …
Persistent link: https://www.econbiz.de/10014754712
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Must I, can I? I don’t understand your ambiguous password rules
Greene, Kristen K.; Choong, Yee-Yin - In: Information & Computer Security 25 (2017) 1, pp. 80-99
Purpose The purpose of this research is to investigate user comprehension of ambiguous terminology in password rules … ambiguous terminology affects user comprehension of password rules. Design/methodology/approach This research used a combination … security study to systematically measure the effects of ambiguous password rules on user comprehension of the allowed character …
Persistent link: https://www.econbiz.de/10014754753
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
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Comprehension of procedural visual business process models : a literature review
Figl, Kathrin - In: Business & information systems engineering : BISE ; the … 59 (2017) 1, pp. 41-67
Persistent link: https://www.econbiz.de/10011719702
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Comprehension in risk elicitation experiments
Rommel, Jens; Hermann, Daniel; Müller, Malte; … - In: Applied economics letters 24 (2017) 7/9, pp. 627-634
Persistent link: https://www.econbiz.de/10011713065
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The influence of high-/low-context culture on perceived ad complexity and liking
Hornikx, Jos; Pair, Rob le - In: Journal of global marketing 30 (2017) 4, pp. 228-237
Persistent link: https://www.econbiz.de/10011779456
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An experiment on experimental instructions
Bigoni, Maria; Dragone, Davide - 2011
-screen instructions which require forced inputs improve on subjects' comprehension and familiarity with the experimental task, and they …
Persistent link: https://www.econbiz.de/10010281615
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