Gombos, Nóra Julianna; Vlaszov, Artúr; Biró-Szigeti, … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-20
Purpose The research examines the Twitter (X) accounts of 20 retail banks in the USA, selected from the Top 100 banks on Twitter, over the period of 2012-2022, focusing on consumer reactions to posts. By analysing 136,150 tweets, the study aims to explore how banks utilize Twitter, and examine...