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Search: subject:"Computational advertising"
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Advertising
10
Werbung
10
Computational advertising
8
Advertising effects
2
Werbewirkung
2
computational advertising
2
Advertising industry
1
Advertising planning
1
Advertising regulation
1
Artificial intelligence
1
Bibliometrics
1
Bibliometrie
1
Big Data
1
Big data
1
Brand
1
Click-through rate prediction
1
Cloud Computing
1
Cloud computing
1
Consumer behaviour
1
Consumers
1
Data Mining
1
Data mining
1
Forecasting model
1
Graph neural network
1
Internet marketing
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Markenartikel
1
Marketing technology
1
Measurement
1
Messung
1
Multi-behavior sequences
1
Neural networks
1
Neuronale Netze
1
Online-Marketing
1
Prognoseverfahren
1
Regression analysis
1
Regressionsanalyse
1
Theorie
1
Theory
1
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10
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English
10
Author
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Huh, Jisu
3
Liu-Thompkins, Yuping
2
Malthouse, Edward C.
2
Abdollahi, Maral
1
Araujo, Theo
1
Cheng, Tan
1
Collinger, Tom
1
Copulsky, Jonathan R.
1
De Reyck, Bert
1
Fragkos, Ioannis
1
Grushka-Cockayne, Yael
1
Guerin, Hammond
1
Hayes, Jameson L.
1
Helberger, Natali
1
Himelboim, Itai
1
Jin, Bei
1
Jin, Wenqiang
1
Kim, Hyejin
1
Kim, Su Jung
1
Konstan, Joseph A.
1
Kritzer, Andrew
1
Lichtendahl, Casey
1
Martin, Jolie
1
Maslowska, Ewa
1
Milne, George
1
Noort, Guda van
1
Pearson, Stewart
1
Ren, Yuqing
1
Segijn, Claire M.
1
Shankar, Venkatesh
1
Srivastava, Jaideep
1
Strycharz, Joanna
1
Sundaram, Hari
1
Thomas, Veronica L.
1
Xu, Hao
1
Xu, Yunjie
1
Yun, Joseph T.
1
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Published in...
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Journal of advertising
7
Information & management : the international journal of information systems applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
10
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1
Click-through rate prediction with multi-behavior sequences and shared interest learning
Jin, Bei
;
Cheng, Tan
;
Xu, Yunjie
;
Jin, Wenqiang
- In:
Information & management : the international journal of …
62
(
2025
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10015432884
Saved in:
2
Harnessing the strengths of
computational
advertising
and experimental methods to enhance research design
Thomas, Veronica L.
;
Liu-Thompkins, Yuping
- In:
Journal of advertising
53
(
2024
)
5
,
pp. 700-709
Persistent link: https://www.econbiz.de/10015194430
Saved in:
3
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
4
Advancing
computational
advertising
: conceptualization of the field and future directions
Huh, Jisu
;
Malthouse, Edward C.
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
Saved in:
5
Macro and exogenous factors in
computational
advertising
: key issues and new research directions
Helberger, Natali
;
Huh, Jisu
;
Milne, George
;
Strycharz, …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10012313113
Saved in:
6
Creating, metavoicing, and propagating : a road map for understanding user roles in
computational
advertising
Liu-Thompkins, Yuping
;
Maslowska, Ewa
;
Ren, Yuqing
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 394-410
Persistent link: https://www.econbiz.de/10012313115
Saved in:
7
Introducing a model of automated brand-generated content in an era of
computational
advertising
Noort, Guda van
;
Himelboim, Itai
;
Martin, Jolie
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
Saved in:
8
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging
computational
advertising
landscape
Araujo, Theo
;
Copulsky, Jonathan R.
;
Hayes, Jameson L.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Saved in:
9
Challenges and future directions of
computational
advertising
measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
Saved in:
10
Vungle Inc. improves monetization using big data analytics
De Reyck, Bert
;
Fragkos, Ioannis
;
Grushka-Cockayne, Yael
; …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
5
,
pp. 454-466
Persistent link: https://www.econbiz.de/10011762987
Saved in:
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