Schöps, Jonathan David; Jaufenthaler, Philipp - In: Qualitative Market Research: An International Journal 27 (2024) 3, pp. 495-514
Purpose Large-scale text-based data increasingly poses methodological challenges due to its size, scope and nature, requiring sophisticated methods for managing, visualizing, analyzing and interpreting such data. This paper aims to propose semantic network analysis (SemNA) as one possible...