Search Results - subject:"Computer‐Mediated Communication"

Effektivität in der Online-Kommunikation : eine Untersuchung von Customer-Online-Journeys

Kolano, Alexander - 2017

Persistent link: https://www.econbiz.de/10011640114

Dialogorientierte qualitative Online- Forschung : Die Verlagerung qualitativer Forschung in den virtuellen Raum

Schneider, Anna - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 55-71). 2017

Persistent link: https://www.econbiz.de/10011644001

Need for touch and two-way communication in e-commerce

Lee, Yun Jung; Yang, Sujin; Johnson, Zachary - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 341-360

Persistent link: https://www.econbiz.de/10011813283

Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions

Ismagilova, Elvira - 2017

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The...

Persistent link: https://www.econbiz.de/10012396577

Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions

Ismagilova, Elvira; Dwivedi, Yogesh K.; Slade, Emma L.; … - 2017

Persistent link: https://www.econbiz.de/10014013052

Effektivität in der Online-Kommunikation : Eine Untersuchung von Customer-Online-Journeys

Kolano, Alexander - 2017

Effektivität von Online-Kommunikationsmaßnahmen -- Verhaltenswissenschaftliche Betrachtung der Kommunikation -- Kommunikationswirkung und -erfolg -- Kaufentscheidungsprozesse im Internet -- Konzeptionelle Grundlagen von Customer-Online-Journeys -- Logit-Choice-Modelle.

Persistent link: https://www.econbiz.de/10014020204

Team‐based rewards in computer‐mediated groups

Rack, Oliver; Ellwart, Thomas; Hertel, Guido; Konradt, Udo - In: Journal of Managerial Psychology 26 (2011) 5, pp. 419-438

Purpose – The purpose of this paper is to compare effects of different monetary team‐based reward strategies on performance, pay satisfaction, and communication behavior in computer‐mediated groups. Design/methodology/approach – In a laboratory experiment, 32 groups of undergraduate...

Persistent link: https://www.econbiz.de/10014888187

Factors Impacting Cross-Cultural Knowledge Sharing Through Online Systems in Organisational Settings

Li, Wei - In: Journal of Information & Knowledge Management (JIKM) 10 (2011) 04, pp. 351-363

of potentially significant factors: organisational issues, national culture and computer-mediated communication. Although …

Persistent link: https://www.econbiz.de/10009395581

Motivation and Learning Outcomes in Reciprocal SCMC Language-Learning

Brown, David - In: International Journal of Computer-Assisted Language … 6 (2016) 2, pp. 19-34

language. Developments in ICT have broadened the possibilities for reciprocal learning, enabling synchronous computer-mediated … communication (SCMC). This study focuses on 48 French-speaking learners paired with 48 British students. Each pair worked …

Persistent link: https://www.econbiz.de/10012043417

On Behavioural Responses and Different Shades of Flaming in Social Media and Computer Mediated Communication

Verma, Ruchi; Nitin, Nitin; Srivastava, Amit - In: International Journal of Human Capital and Information … 7 (2016) 4, pp. 33-49

Computer mediated communication has connected the globe in such a way that today the whole world connects with a common …

Persistent link: https://www.econbiz.de/10012045106