This article describes a tutorial for learning to use Tableau Public, which is free, powerful, and widely used software for data visualization. Data literacy is an important component of undergraduate research projects. This paper introduces an exercise that teaches the fundamental Tableau...

This research methods article proposes a visual data analytics framework to enhance social media research using deep learning models. Drawing on the literature of information systems and marketing, complemented with data-driven methods, we propose a number of visual and textual content features...