Suggests that some of the most difficult decisions facing advertising managers are in planning creative tasks such as message appeals. Presents a multicriteria decision model to manage diversity and potential conflict by achieving an effective balance across a multiplicity of creative options....

Reviews recent trends and developments in the use of Information Technology in the banking environment. Considers the more advanced software technologies and examines two specific applications. The first involves the use of expert systems techniques as decision support tools; the second applies...

A widespread interest in organizational learning has been precipitated by the need for radical change and strategic renewal in many institutions. “Learning laboratories” or “microworlds” have been proposed as powerful tools for enhancing learning through experience. As costs of...

The importance and utilization of information systems in the achievement of integrated service response and supply chain logistics has been shown by several recent studies. Practitioners need to have an understanding of the existance and capability of commercially available software options for...

Reviews current software and hardware as it relates to distribution systems. Presents an organizing framework in order to identify the impact of technological innovations on firms operating in lesser‐developed countries as they consider adoption of such innovations. Discusses the choice...

Describes a spreadsheet approach for implementing Wagner‐Whitin (WW) and Silver‐Meal (SM) methods for lotsizing time‐varying demands. Suggests that this approach manages the computation and makes tedious and repetitive tasks more interesting; consequently, the student/user can concentrate...

Shows how to introduce computer support for the implementation of different decision‐making settings. Provides a comparison between decision support and expert systems. Analyses the similarities and dissimilarities of decision support systems (DSS) and expert systems (ES) and presents a...