Virginia Phelan, Kelly; Christodoulidou, Natasa; … - In: Journal of Services Marketing 25 (2011) 2, pp. 134-148
Purpose – This study aims to examine web site heuristics and their influence on the likelihood to purchase. Design/methodology/approach – A convenience sample of 28 participants was assigned a list of 30 hotel web sites to evaluate according to predetermined criteria and open‐ended...