Search Results - subject:"Computer game" - EconBiz

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

Hybridization of human resource management practices at South Korean online game firms : the effects of inter-organizational networks

Yoon, Francis K. - In: Asia Pacific business review 31 (2025) 1, pp. 90-111

Persistent link: https://www.econbiz.de/10015191570

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Persistent link: https://www.econbiz.de/10015192343

"Coolness" and "joy" in games : factors influencing mobile game players' willingness to make in-game purchases

Ma, Yining; He, Wang - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 331-348

Persistent link: https://www.econbiz.de/10015211059

Personalized content, engagement, and monetization in a mobile puzzle game

Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - In: International journal of industrial organization 98 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015181873

Are games always fun and fair? : a comparison of reactions to different game-based assessments

Ohlms, Marie L.; Melchers, Klaus G. - In: International journal of selection and assessment : IJSA 33 (2025) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10015338477

Switching to cloud gaming : a push-pull-mooring perspective

Su, Winston T.; Lee, Zach, W. Y.; He, Xinming; Chan, … - In: Journal of business research : JBR 189 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015396051

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de/10015374350

Gamification and economic behavior : geospatial insights into mobile exercise app usage in South Korea

Jang, Seongsoo; Kim, Jinwon; Kim, Changwook - 2025

Persistent link: https://www.econbiz.de/10015373283

Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments

Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - 2025

Persistent link: https://www.econbiz.de/10015373123

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